This morning Google+ finally launched their branded pages, which allows businesses and brands to create their own google+ identity pages. I've just created VME's page here. Facebook has had this concept for a while, so google are finally catching up, but being google, this has potential to be a lot more important.

When customers search for your company on the internet (and they will - even if they are only looking up your address or opening hours) then a google+ page is going to appear at the front. It gives you a tremendous opportunity to reach out to your customers, both present and potential. That's just the beginning though - as more and more people use social media tools such as google+ and facebook, encouraging them to connect to your 'page' gives you a route to immediately communicate with them.